Case study 01
TOMIMORI — Rakuten Storefront Design & E-commerce Operations
My contribution: storefront page planning, layout, visual presentation, and EC operations. Product-brand materials are used for merchandising; they are not presented as my original product photography, packaging design, or work commissioned by the featured brands.
- Platform
- Rakuten Ichiba
- My role
- Independent page design & ongoing EC operations
I independently planned and implemented TOMIMORI’s Rakuten storefront design and managed its e-commerce operations. My responsibilities covered page structure, visual presentation, product merchandising, promotional content, RPP advertising management, and sales and profitability analysis.
Scope of work
Storefront Design
01Homepage planning & page structure
I independently planned the homepage hierarchy and page organization within Rakuten, connecting featured collections, store information, and product discovery.
02Visual presentation & navigation
I designed the arrangement of page content, category navigation, and product displays, using available product-brand imagery within the store’s visual presentation.
03Promotional content design
I planned and arranged campaign and seasonal content, coordinating the page layout, product selection, and promotional information.
E-commerce Operations
01Product management & promotions
I manage product information and merchandising, maintain store content, and coordinate promotional activities as part of ongoing Rakuten store operations.
02RPP advertising management
I review keyword performance, CPC, advertising spend, and ROAS, adjust advertising activity, and review the results of those changes.
03Sales & profitability analysis
I analyze sales, traffic, conversion rate, and average order value alongside purchase costs, platform fees, advertising, and fulfillment costs to assess product and store performance.
01 — Product presentation
TOMIMORI merchandising using product-brand imagery; shown as a store-page reference.
02 — Seasonal storytelling
A TOMIMORI retail campaign using product-brand materials, not a direct brand commission.
Read the project approach
I connect the purpose of a store page with the products, campaigns, and operating decisions it needs to support.
Set the commercial brief
Identify the products, promotion, and customer information that the page needs to communicate.
Align pages and campaigns
Coordinate page content and product presentation with the current merchandising and promotional plan.
Review and adjust
Review sales, advertising, and cost information to inform the next changes to product selection, promotion, or presentation.
Page decisions and operating decisions are reviewed together, keeping product presentation connected to commercial priorities.
Store imagery is shown as a reference to the TOMIMORI project. Product brands belong to their respective owners; this portfolio does not imply a direct engagement with those brands.